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THE GLOBAL STRUGGLE FOR DEMOCRATIC COMMUNICATION

Robert W. McChesney
May 1996
for summer issue of Monthly Review
.rm 950

Since the first systems of mass media and telecommunications emerged, their
control and structure have been political issues. It has been well
understood that the control over the means of communication is an integral
aspect of political and economic power. Perhaps the most striking feature of
our current age is the increase in prominence -- for economics, politics,
and culture -- of technologically advanced systems of communication and
information, that are often global in scope. Moreover, the global
communication system is in the midst of a dramatic transformation that is
reorganizing industries and revamping modes of regulation. Yet precisely at
the historic moment that the social implications of communication appear at
their greatest, the subject of how communication systems are controlled and
organized and for what purposes is effectively being removed from the range
of legitimate political debate, as communication is turned over to the
market for profitable exploitation. 

In my view, it is mandatory for progressives, democrats and socialists
across the world to resist this trend and to organize around media and
communication issues. If we fail to do so, substantive progressive social
change will be vastly more difficult to achieve. In this article, when
discussing national experiences, I will tend to concentrate upon the United
States, because that is the nation with which I am most familiar. In
addition, the United States is particularly important for all global
communication scholars and activists, as it is there that the model for
global commercial communication was developed. To make my argument I will
first review the key trends in global communication and the nature of
contemporary communication policymaking.  


The Communication Revolution

Two trends mark the communication revolution. First, there has been a rapid
corporate concentration within media industries, along with a strong drive
toward globalization. Although film, books and recorded music have been
global industries dominated by a handful of corporations for much of the
century, media markets otherwise have been primarily national in scope. A
global oligopolistic market that covers the spectrum of media is now
crystallizing with very high barriers to entry. National markets remain and
they are indispensable for understanding any particular national situation,
but they are becoming secondary in importance. 

Today there are five global vertically integrated media companies: News
Corp., Disney, Time Warner, Viacom and TCI. There are several other media
firms with global ambitions including General Electric (owner of NBC),
Westinghouse (owner of CBS), Sony, Seagrams (owner of MCA), and a few
European giants led by Philips (owners of Polygram), Havas, and Bertelsmann
AG. These firms tend to make films, books, recorded music, and television
programs and own newspapers, magazines, radio stations, cable companies, and
television networks. They often are connected to electronics firms and they
may have holdings in sports, amusement parks, retail outlets and leisure
enterprises. These firms can take advantage of the complementary nature of
their properties such that the profit whole is greater than the sum of the
parts. When Disney produces a film, for example, it can promote the film
across its media properties, show it on its television networks, create a
spin-off TV program, sell the soundtrack, publish a book or comic based on
the film, create a related amusement park ride and/or video game, and sell
paraphernalia related to the film in its retail chain stores. It can also
negotiate cross promotions with firms like McDonald's. Smaller firms without
widespread -- and increasingly global -- holdings are less able to take
advantage of these cross-selling possibilities and therefore are put at a
severe competitive disadvantage. A firm like Time Warner now earns 25
percent of its revenues outside of the United States. By 2000 that figure is
expected to reach 40 percent and it is likely that within a decade all the
global media firms will earn a majority of their income outside of their
home country. The eventual mature global media market should be dominated by
five to eight firms with another one or two dozen quite large firms filling
regional or niche markets and having working arrangements with one or more
of the giants. 

Considerable fuel for the growth of global commercial media will be provided
by the large increase in global advertising, much of which results from
transnational firms' expanding marketing plans. Global advertising is
dominated by the 200 or so largest corporations and is conducted largely by
a handful of global advertising agencies based in New York, London, Paris
and Tokyo. In constant dollars annual global advertising expenditures have
risen by 30 percent in the past decade, and forecasts call for it to
increase at rates in excess of economic growth through the year 2000 and
beyond. One industry analyst predicts global advertising will increase from
the 1995 total of $335 billion to $2 trillion in 2020. The North American
share of global advertising has fallen from 60 percent in 1970 to 47 percent
in 1995. Although U.S. advertising will continue to increase at the pace of
U.S. GDP growth, the North American portion of global advertising is
projected to continue to decline. The greatest increases will be in Europe
and east Asia.  Transnational media firms are inexorably linked to global
capitalism and often work closely with major marketers in devising programming. 

The present and future growth of global media firms is being shaped by the
widespread commercialization, deregulation, and privatization of domestic
television systems. Until the 1980s most nations maintained these as
nonprofit, non-advertising supported entities, which limited the capacity
for a global media market to emerge. The current explosion in satellite
digital television provides the basis for inexpensive global commercial
broadcasting, and it will probably become a monopoly or duopoly in most
parts of the world, based upon recent experience. This will not be a global
market where everyone in the world will consume identical media products; it
will be more sophisticated than that. But if the media products are
differentiated by region, they nevertheless will be linked to global media
concerns and determined by profitability. In short, the present course is
one where much of the world's entertainment and journalism will be provided
by a handful of enormous firms, with invariably pro-profit and pro-global
market political positions on the central social issues of our times. The
implications for political democracy, by any rudimentary standard, are
troubling.

The second key trend is the development of digital communication and related
technological breakthroughs such as wireless mobile communication that make
communication much less expensive and more accessible. On one hand,
digitalization encourages global communication as worldwide transmission can
be nearly instantaneous and relatively inexpensive. It also encourages
conglomeration and vertical integration because as all forms of
communication turn to digital format, media products become more easily
transferable between genres. On the other hand, digital communication can
undermine the ability of communication to be controlled in a traditionally
hierarchal manner, as it holds the potential of making it easy to produce
and distribute high quality material. The most dramatic development along
these lines has been the Internet. When one merely considers the social
potential of these new technologies, and not the political economic context
in which they are being developed, the prospects are breathtaking.

Digital communication also provides the basis for an eventual convergence of
the media, telecommunication (meaning telephony primarily) and computer
industries. As all communication and information, including data and voice
communication, shift to digital format, there is no reason why telephone
companies cannot eventually provide television programming over their wires
and why cable companies cannot handle telephone traffic over theirs. At some
point televisions can become personal computers and vice versa. Computer
firms will provide the software necessary to make digital communication
accessible and profitable. There are short and medium term technological and
regulatory problems that will limit the ability of these three industries to
fully converge, and full convergence may never occur. But a high degree of
convergence, at least in the form of joint ventures if not in mergers and
acquisitions, appears on the horizon.

This has two very important consequences. First, the combining the media,
telecommunications and computer industries makes the resultant sector the
largest and fastest growing component of the global economy. Based on market
capitalization, three of the four largest firms and 13 of the largest 50
firms in the world fall in this sector.  In the 1970s most of the world's
telecommunication systems were nonprofit and state-owned monopolies. Today
they are being privatized in perhaps the largest liquidation of public
property in the history of capitalism. Most of the new for-profit
telecommunication companies will be partially owned or formally affiliated
with one of the three or four emerging global telecommunication networks.
Since 1984 telecom privatizations have generated over $105 billion.  Wall
Street broking houses Merrill Lynch and Salomon expect that 20 percent of
their future investment banking revenues will come from worldwide telecom
deals.  In other words, communication is at the heart of global capitalism,
making the job of progressive media and communication activists that much
more difficult and that much more important.

The second consequence of convergence is a new air of uncertainty about the
future of the media, telecommunication and computer industries. If the
Internet or some digital computer network like it comes to eventually
dominate, what happens to traditional media and telephone companies?  Some
technological determinists have taken the Internet to mean the end of
corporate for-profit communication, because people will be able to bypass
the corporate sector and communicate globally with each other directly.
Although the Internet clearly has opened up important space for progressive
and democratic communication, the notion that the Internet will permit
humanity to leapfrog over capitalism and corporate communication seems
dubious unless public policy forcefully restricts the present capitalist
colonization of cyberspace. 

In the past year capital has shown its teeth as it has salivated over the
commercial potential of the Internet. One of the Internet's earliest
proponents now concedes that the Internet is shifting "from being a
participatory medium that serves the interest of the public to being a
broadcast medium where corporations deliver consumer-oriented information.
Interactivity would be reduced to little more than sales transactions and
email."  IBM's executive in charge of global computing networks predicts
that by the year 2000 the Internet will become "the world's largest,
deepest, fastest and most secure marketplace," accounting for $1 trillion in
commercial transactions.  "The Internet will evolve along a similar path as
broadcasting," a leading Wall Street analyst stated, informing investment
managers that "by the end of the decade, four private data broadcasters will
emerge that will bundle and package branded content on a global basis to a
broad array of personal computers."   

If this scenario is accurate, then the battle is between the 5-8 media
giants and the handful of enormous telecommunication and computer firms to
see that they are -- or are connected to -- one of the winners of the battle
for the Internet. These firms and industries do not know how important the
Internet will be for reconfiguring the media and telecommunication
industries or just how radically different the communication landscape will
appear in 10 or 20 years. But they do know we are in the midst of a
technological sea change and they are doing everything in their immense
powers to capitalize upon it and reduce the risk that they may be cut out of
the action. In all likelihood each of the major media firms eventually will
link up with one or more of the global telecommunication networks.
Therefore, the global media oligopoly will transform into a global
communication and information oligopoly. In view of all the joint ventures
one suspects it may possibly exhibit some features of a cartel, or perhaps a
"gentleman's club."


Lack of Public Debate

Given the magnitude of the communication revolution and all the hype about
its importance as the marker of our new age, it is remarkable how little it
figures in public debate. Fundamental decisions are being made, but even
when they involve governments they tend to be made in semi-secrecy by
private interests. 

Historically the rise of crucial new communication technologies like
broadcasting has generated national public debates over now best to deploy
these resources. It was as a result of these debates that public systems of
broadcasting were established to serve publicly determined goals, not to
generate profit. These debates often took place among society's elites, but
there has been periodic popular intervention. The extent to which there is
non-elite participation into communication policymaking may be a barometer
for the level of democracy in a society. As a rule of thumb, if certain
forces thoroughly dominate a society's political economy they will
thoroughly dominate its communication system, and the fundamental questions
of how the communication system should be organized and for what purposes
are not even subject to debate. So it is and so it has been with the
Communist Party in various "people's republics," and, for the most part,
with big business interests in the United States. By this yardstick, the
decline of debate and of public broadcasting and telecommunication systems
across the world reflects the increase in the power of capital and a
withering of the political culture. Labor and left forces that have
traditionally led or at least supported the struggles for public service
broadcasting and publicly owned telecommunication systems are far weaker
today. There are still national policy debates, and in some nations
considerable concern over protecting domestic cultural products from
imports, but the balance of power has shifted to the global market.

Moreover, with the rise of global media systems and a global media and
communication market, one might logically expect that communication
policymaking would enter global policymaking deliberations. In fact, the
trend has been in the opposite direction. In the 1970s Third World nations
used UNESCO as a forum to champion a drive for a New World Information and
Communication Order (NWICO), that would attempt to address the global
commercialization of communication as well as the extraordinary and growing
imbalance in communication resources between the rich and poor nations. The
United States, urged on by powerful media interests, attacked UNESCO for
even broaching the NWICO and withdrew from the organization. Since then
UNESCO has formally backed down and made clear its desire not to tamper with
the global media market in any substantive manner. Most poor countries have
been pressured by the IMF and global capital markets to reject state or
public involvement with media and communication, and to privatize their
media and telecommunication systems. This is seen as indispensable to the
integration of nations into the global market political economy. The public
broadcasting systems in the rich countries have been advised to alter their
mandates to conform to the global market and to become commercially viable.
With the increasing significance of the global communication market for
capital accumulation, the main global arena for the consideration of
communication issues is now the World Trade Organization. The WTO battles to
protect corporate intellectual property copyright in emerging economies and
it has established the complete privatization and liberalization of global
telecommunication as among its foremost goals for the 1990s. 

The impetus for the global commercial media and communication market comes
primarily, though by no means exclusively, from the United States. A
majority of the global media giants are U.S. based firms, and the remainder
all do significant business in the United States. U.S communication laws and
regulations go a long way toward setting standards for the global market.
The U.S. market-driven media system is presented to the world as the truly
democratic regulatory mechanism because it "gives the people what they
want," whereas any other approach requires bureaucrats to interfere with
people's genuine market expressed desires. It is in the United States, too,
that the decline of public debate over communication is the most developed.
Media and communication activists worldwide must come to terms with the U.S.
experience and the claims of market perfection in order to comprehend the
global situation. 


The U.S. Experience

It might surprise most people to know that a love for commercial media is
not genetically encoded into persons born in the United States. It is an
acquired taste. When radio broadcasting emerged in the 1920s few thought it
had any commercial potential. Many of broadcasting's pioneers were
non-profit organizations interested in public service. It was only in the
late 1920s that capitalists began to sense that through network operation
and commercial advertising, radio broadcasting could generate substantial
profits. Through their immense power in Washington D.C., these commercial
broadcasters were able to dominate the Federal Radio Commission such that
the scarce number of air channels were effectively turned over to them with
no public and little congressional deliberation on the matter.

It was in the aftermath of this commercialization of the airwaves that
elements of U.S. society coalesced into a broadcast reform movement that
attempted to establish a dominant role for the nonprofit and noncommercial
sector in U.S. broadcasting. These opponents of commercialism came from
education, religion, labor, civic organizations, women's groups, journalism,
farmer's groups, civil libertarians, and intellectuals. The reformers
attempted to tap into the intense public dislike for radio commercialism in
the years before 1934 when Congress annually considered legislation for the
permanent regulation of radio broadcasting. These reformers were explicitly
and nonnegotiably radical; they argued that if private interests controlled
the medium and their goal was profit, no amount of regulation or
self-regulation could overcome the bias built into the system. Commercial
broadcasting, the reformers argued, would downplay controversial,
pro-working class and provocative public affairs programming and emphasize
whatever fare would sell the most products for advertisers. 

The reform movement disintegrated after the passage of the Communications
Act of 1934, which established the FCC. The 1930s reformers did not lose to
the commercial interests, however, in any fair debate on a level playing
field. The radio lobby dominated because it was able to keep most Americans
ignorant or confused about the communication policy matters then under
discussion in Congress through their control of key elements of the news
media and their sophisticated public relations aimed at the remainder of the
press and the public. In addition, the commercial broadcasters became a
force that few politicians wished to antagonize; almost all of the
congressional leaders of broadcast reform in 1931-32 were defeated in their
re-election attempts, a fate not lost on those who entered the next
Congress. With the defeat of the reformers, the industry claims that
commercial broadcasting was inherently democratic and American went without
challenge and became internalized in the political culture. 

Thereafter the only legitimate manner to criticize U.S. broadcasting was to
assert that it was uncompetitive or "excessively" commercial, and therefore
needed moderate regulation to protect the public interest while not damaging
the commercial viability of the industry. The basis for the "liberal" claim
for regulation was that the scarce number of channels necessitated
regulation, not that the capitalist basis of the industry was fundamentally
flawed. This was a far cry from the criticism of the 1930s broadcast
reformers, who argued that the problem was not simply one of lack of
competition in the marketplace, as much as it was the rule of the
marketplace per se. It also means that with the vast expansion in the number
of channels in the current communication revolution, the scarcity argument
has lost its power and liberals are at a loss to withstand the deregulatory
juggernaut.

This constricted range of policy debate was the context for the development
of subsequent communication technologies including facsimile, FM radio, and
television in the 1940s. That the communication corporations had first claim
to these technologies was unchallenged, even to public service minded New
Dealers. In comparison to the public debate over radio in the 1930s, there
was almost no public debate concerning alternative ways to develop these
technologies. By the 1940s and thereafter liberals knew the commercial basis
of the system was inviolate, and merely tried to carve out a nonprofit
sector on the margins. This was problematic, since whenever these nonprofit
niches were seen as blocking profitable expansion, their future was on thin
ice. Thus the primary function of the nonprofit sector in U.S.
communications has been to pioneer the new technologies when they were not
yet seen as profitable -- e.g. AM radio in the 1920s, FM radio and UHF
television in the 1950s -- and then to be pushed aside once they had shown
the commercial interests the potential of the new media. This looks to be
the fate of the Internet as well. In many cases, such as the Internet,
satellites and digital communication, these technologies were developed
through research funds provided by the federal government. Once the
technologies proved profitable, however, they were turned over to private
interests with negligible compensation.


The U.S. Telecommunications Act of 1996

With the digital revolution, the boundaries recognized and codified between
broadcasting and telephony in the 1934 Communications Act have broken down.
Indeed the barriers between all forms of communication are breaking down,
and communication laws everywhere are becoming outdated. The U.S. Congress
passed, and President Clinton signed into law, the Telecommunications Act of
1996 to replace the 1934 law. The overarching purpose of the 1996
Telecommunications Act is to deregulate all communication industries and to
permit the market, not public policy, to determine the course of the
information highway and the communications system. It is roundly considered
one of the three or four most important federal laws of this generation, and
it will go a long way toward shaping the main players in the global
communication marketplace. 

Even by the minimal standards of the 1934 Act, the debate surrounding the
1996 Telecommunications Act was a farce. Some of the law was actually
written by the lobbyists for the communication firms it affects. The only
"debate" was concerning whether the broadcasters, long-distance companies,
local telephone providers, or cable companies would get the inside track in
the deregulatory race. Consistent with the pattern set in the middle 1930s,
the primacy of corporate control and the profit motive was a given. The
range of legitimate debate extended from those like Newt Gingrich, who argue
profits are synonymous with public service, to those like Vice-President Al
Gore, who argue there are public interest concerns the marketplace cannot
resolve, but they can only be addressed once the profitability of the
dominant corporate sector has been assured. The historical record with
communication regulation indicates that although the Gore position can be
gussied up, once the needs of corporations are given primacy, the public
interest will invariably be pushed to the margins.

This situation exists for many of the same reasons the broadcast reformers
were demolished in the 1930s. Politicians may favor one sector over another
in the battle to cash in on the highway, but they cannot oppose the cashing
in process, except at the risk of placing their political careers in
jeopardy. Both the Democratic and Republican parties have strong ties to the
large communication firms and industries, and the communication lobbies are
perhaps the most feared, respected and well endowed of all that seek favors
on Capitol Hill. The only grounds for political independence in this case
would be if there were an informed and mobilized citizenry ready to do
battle for alternative policies. But where would citizens get informed
except through the news media, where news coverage is minimal and restricted
to the range of legitimate debate, which, in this case, means no debate at
all. That is why the Telecommunications Act was covered (rather extensively)
as a business story, not a public policy story. "I have never seen anything
like the Telecommunications Bill," one career lobbyist noted. "The silence
of public debate is deafening. A bill with such astonishing impact on all of
us is not even being discussed."

In sum, the debate over communications policy is restricted to elites and
those with serious financial stakes in the outcome. It does not reflect well
on the caliber of U.S. participatory democracy, but it is capitalist
democracy at its best. The politicians of both parties promised the public
that the Telecommunications Act would provide a spurt in big-paying jobs and
intense market competition in communications, a "digital free-for-all" as
one liberal Democrat put it. An even cursory reading of the business press
at the same time would reveal that those who benefited from the law knew
these claims to be half-truths or outright lies. These are oligopolistic
industries that strongly discourage all but the most judiciously planned
competition. It is more likely that deregulation will lead to merger
activity, increased concentration, and continued "downsizing."


Markets as Civic Religion

In the end, the case for "liberalized" communication relies upon the
ideology of the infallible marketplace, a virtual civic religion in the
United States and globally in the 1990s. Unless communication and media
activists deal with it directly and debunk it, they have little chance of
success. This pro-market argument remains infallible only to the extent that
it is a religion based on faith and not a political theory subject to
inquiry and examination. 

Under careful examination, the market is a highly flawed regulatory
mechanism. In markets, one's income and wealth determine one's power. Viewed
in this manner, the market is more a plutocratic mechanism than a democratic
one. In communication this means that the emerging system is tailored to the
needs of business and the affluent. Nor do markets "give the people what
they want" as much as they "give the people what they want within the range
of what is most profitable to produce and/or in the political interests of
the producers." This is often a far narrower range than what people might
enjoy choosing from. Thus, in the case of 1930s broadcasting, many Americans
may well have been willing to pay for an advertising-free system, but this
was a choice that was not profitable for the dominant commercial interests,
so it was not offered in the marketplace. Moreover, markets, driven as they
are by the need to generate profit, are utterly incapable of factoring in
any values that cannot be readily translated into bottom line success. Even
in the wealthiest capitalist economies, issues of clear importance to the
bulk of the population such as universal education, health care, and
employment as well as environmental quality cannot be adequately addressed
through the market. In fact, these values must be enforced by the state and
they are generally opposed by market interests as unwarranted intrusions
into their control over the political economy. Finally, markets encourage a
selfishness that undermines the spirit of community necessary to make
democracy a viable proposition.

Much of the ideological strength of markets as a regulatory mechanism for
media comes from the metaphor of the "marketplace of ideas." The image
conjured by this term is one where as long as there is no government
interference, all varieties of ideas will blossom under democracy's sun with
the truth growing tallest. The market is assumed to be a neutral and
value-free regulatory mechanism. In fact, for the reasons mentioned above, a
commercial "marketplace" of ideas has a strong bias toward rewarding ideas
supportive of the status quo and marginalizing socially dissident views.
Markets tend to reproduce social inequality economically, politically and
ideologically. The metaphor serves to mystify the actual corporate
domination of our communication system and therefore provides the commercial
interests with a valuable shield from rightful public criticism and
participation in the policymaking process. As David Kairys has noted, in the
19th century the image of the market was used to expand the range of freedom
of speech. In the late 20th century, the image of free speech has been used
to expand the range and power of the market. So it has been that much of the
"expansion" of the U.S. First Amendment in the past generation has been to
protect commercial speech (e.g. advertising) and profit-making activities
from government regulation, effectively making such "speech" part of the
constitution and off-limits to political consideration. This myopic
interpretation of the First Amendment, where markets can do no wrong, has
had the ironic effect of expanding formal free speech while helping to
shrink the effective range and quality of political debate.

If not the market, what then would be a truly democratic manner to generate
communication policymaking, especially in an era of technological upheaval
like ours? The historical record points to two basic principles. First,
citizens must determine the nature of their communication system through
full and open political debate, precisely the opposite of what led up to the
passage of the U.S. Telecommunications Act. Is such public participation an
absurd idea? Hardly. In the late 1920s, Canada, noting the rapid
commercialization of the U.S. and Canadian airwaves, convened precisely such
a public debate over broadcasting that included public hearings in 25 cities
in all nine provinces. The final decision to develop a nonprofit system was
adopted three years later after a further period of active debate. Putting
politics before profits in communication policymaking also means that the
pace of technological innovation can be brought under rational control, with
longterm social and political consequences taken into consideration. 

Second, if such a public debate determines that the communication system
needs a significant nonprofit and noncommercial component, the dominant
sector of the system must be nonprofit, noncommercial, and accountable to
the public. The historical record in the United States and globally is
emphatic in this regard. In addition, commercial interests, too, must also
be held to carefully administered public service standards. There are
justified reservations about government involvement with communication. The
purpose of policymaking, in this case, should be to determine how to deploy
these technologies to create a decentralized, accountable nonprofit and
noncommercial sector, that can provide a viable service to the entire
population. One suspects that if a society like the United States devoted to
this problem only a fraction of the time that it has devoted to
commercializing communication, we could find some workable public service
models.  


Left Strategies

Progressives therefore need to put communication on the political agenda and
then work for nonprofit and noncommercial alternatives to the status quo.
Potential support will come from all those who do not benefit from the
existing system. The heart of the movement must come those portions of the
population already organized for political activism. Regardless of what a
progressive group's first issue of importance is, its second issue should be
media and communication. This applies to all social movements. Organizations
like the Cultural Environment Movement have a vital role to play organizing
coalitions to battle global commercial media. Alliances should be struck
with progressive teachers unions and librarians who are battling the
privatization and commercialization of their fields, often by the same
forces. And any political party that claims to act on behalf of the bulk of
the population, and against capital, must incorporate progressive media and
communications into the core of its platform.

Organized labor has a crucial role to play. It is uniquely situated with the
resources and the perspective to battle the media and communication status
quo. After a long hibernation, it is becoming understood among elements of
the U.S. labor movement that labor's demise has been partially due to the
rightwing ideological assault against unionism and progressive government
policies, with which the commercial media has been effectively complicitous.
In the 1940s there were over 1,000 full time labor beat reporters and
editors on U.S. daily newspapers. Today there are seven. Labor needs to
devote significant resources to the policy battles against profit-driven
communication and for public broadcasting. It needs to subsidize a healthy
independent noncommercial journalism and media. It needs to learn the
conventions of mainstream journalism well enough to improve the amount and
quality of its coverage. In sum, the labor movement needs to learn from its
enemies and take ideological warfare as seriously as economic warfare.

Communication workers in particular are vital to communication activism, as
they are in the center of the maelstrom. In Canada and parts of Europe the
communication unions are the ones who are leading the fight against
privatization and deregulation of telecommunications. These unions recognize
that traditional campaigns to protect jobs and benefits in the short term
may enjoy some success, but they do nothing to address the longterm
trajectory of the industry which is fiercely anti-labor. They are moving
therefore toward a position of providing a broader vision of communication
where the workers and not investors are the representatives of the public
interest. Communications unions are forming alliances with consumer and
community groups to advocate a socially responsive vision of a non-market
telecommunication system. This model of progressive social unionism may be
worthy of emulation by all of the labor movement, not just those unions
connected to the communication industries.  

The immediate goal should be to stop the wave of telecommunication
privatizations or, if that is not possible, to at least gain strict public
service regulations over private telecommunication activities. Likewise the
selling off of the electromagnetic spectrum must be opposed on principle.
State-run telecommunication systems have had severe flaws, as have public
broadcasting systems. In both cases it is imperative to protect the public
nature of the enterprises and then to organize to improve the service and
make the systems more accountable to the public. It is the national
telecommunication providers around the world that have the ability to
provide universal service and fulfill other public service principles that
would be unthinkable in a profit-driven system. This is an especially acute
issue in the era of the Internet, when access to phone lines may be the
dividing line between information haves and have-nots. It is the
telecommunication workers who must be at the forefront of movements to
prevent the privatization and commercialization of the Internet. Moreover,
in many nations these telecom privatizations reek of corruption. It is an
issue than can be organized around. 

Progressives must also organize around the need to maintain or create a
healthy and vibrant journalism. The corporate concentration of ownership,
profit-motive, and the reliance upon advertising have converted much of U.S.
journalism into a travesty of entertainment, crime, and natural disaster
stories. Journalism that gets the owners in trouble with powerful people is
not appreciated. The professional autonomy of journalists -- always an
ambiguous notion, especially in a commercial environment -- has suffered
severe body blows. Journalism, real journalism, is not profitable, and the
amount of resources dedicated to it has been cut back. In short, the market
has little apparent interest in serious journalism -- unless it is aimed at
the investor/management class and directed to their needs and prejudices --
nor is any in the offing. The global journalism of the media giants tends to
be a tepid product deeply embedded into the capitalism it promotes and from
which it profits. It is an affront to the communication requirements of a
democracy. At its worst, the commissars of global journalism -- people like
Rupert Murdoch and TCI's John Malone -- use their power to support rabidly
pro-market rightwing political journalism. 

The battle for democratic journalism takes place on many fronts. It means
opposing media mergers. It means fighting legislation like the U.S.
Telecommunications Act that sacrifices the public interest to the market. It
means supporting a viable public broadcasting service. It means working to
see that any possible number of new non-profit, community, and public access
media are developed, in broadcasting or online. It means fighting to tax
advertising (to subsidize nonprofit media) and slow down the commercial
charge into every nook and cranny of human existence. It means encouraging
journalist and media unions so they will have more leverage to battle their
bosses. It means working with activist groups like the U.S. FAIR that
monitor the mainstream press and provide an invaluable corrective to its
flaws. Whatever hope there is for dissident views entering mainstream
journalism must be pursued. Nor should the fight concern only journalism.
Efforts to subsidize artistic work -- such as film boards -- outside of the
global media market should be encouraged. Once the principle is understood
there are any number of methods to accomplish the goal.

The struggle takes place at the local, national and global levels. The
primary fight remains to steer national policies toward the public interest
and away from service to the private sector and global capital. Progressives
also must organize to strengthen those international bodies such as the UN,
UNESCO, and UNCTAD that have the potential for advocating global public
service communication and addressing the market-magnified inequality across
classes and nations. Progressives must battle to reconstruct or eliminate
those global bodies that represent the interests of capital, like the WTO
and the IMF. This then reveals the nature of the fight for democratic
communication: it is inevitably a fight against capital, with all that that
entails. The battle for democratic media is a necessary aspect of the battle
for democratic society, or socialism.

This special issue of Monthly Review is intended to provide left
perspectives on the information age and the communication revolution. Our
goals are to locate the information age in historical and political economic
context, to assess the probable course of the Internet and the communication
revolution in light of their relationships to really existing capitalism,
and to lay the foundation for a critique that leads to political activity.

